MAGAZINE
Magazine
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ampule magazine Vol.04
The World & Beauty Through the Eyes of Gen Z
Emerging from the pandemic, Generation Z drives future trends. Their reliance on social media for information, emphasis on reputation, and pursuit of authenticity shape their beauty concsiousness. We conducted a deep dive into 'Gen Z' through interviews with four Gen Z innovators, including entrepreneurs and 'gyaru' mindset advocates to offer insights into Gen Z's present realities.
5 Key Trends in Beauty Consumption among Gen Z: Insights from Yui Yamaguchi
In-Depth Investigation into Gen Z Beauty
The Evolution of Gyaru Fashion from the Heisei to Reiwa Era
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ampule magazine Vol.03
Brand Activism
Exploring the current phenomenon of "brand activism," this issue delves deep into the subject with an exclusive interview of Christian Sarkar, author of "Brand Activism." Through surveys targeting Generation Z, who exhibit a strong interest in societal issues, as well as by examining domestic and international case studies of companies engaged in brand activism, we uncover the current state and future prospects of this movement.
Exclusive Interview with Christian Sarker on the Current State of Brand Activism
Social Media Strategies of Resilient American Beauty Brands -
ampule magazine Vol.02
Shaping J-Beauty’s Future Through Ingedients
We explore the current and future landscape of cosmetic ingredients through consumer surveys, interviews with skincare influencers, founders of skincare brands, doctors, specialists, and more.
Investigating Ingredient Awareness: Insights from 1,000 Japanese and Korean Consumers Is Ingredient Literacy in Japan becoming Polarized? A Comprehensive Analysis of 3 Trending Ingredients on Twitter.
Expert Opinion: Navigating the Legal Landscape of K-Beauty
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ampule magazine Vol.01
Changing ”Beauty”, Changing Ourselves”
In our inaugural issue, themed "Changing 'Beauty', Changing Us," we delve into the evolving trends in Japan and the latest global insights. Through consumer surveys and more, we examine how the concept of "Beauty" is transforming in our world today and how it interacts with our shifting values.
The Evolution of Beauty Trenders Over the Last 30 Years
6 Key Terms Shaping the New Definition of Beauty
