What we do
Through initiatives like the publication of ampule magazine, a free magazine addressing industry challenges and transformations, and operation of J-Beauty LABO, a platform that unites diverse industry stakeholders, we offer brand marketing support that creates authentic brand experiences.
In today's world flooded with beauty products and information, grasping the right moments and messages that stimulate consumers desire to purchase is paramount. Designing a brand to encompass the entire purchasing journey is vital to ignite customers' genuine wants. We bridge the gap between brands and consumers, cultivating genuine "wants".
Drawing on our expertise from over 260 beauty brand consulting projects, we offer specialized industry insights and trend forecasts. Our range of services, including "ampule magazine" drives this endeavor. By sharing cutting-edge marketing strategies and capturing evolving consumer landscape, we're setting groundbreaking standards in Japan's beauty industry.
To tackle the challenges faced by the beauty industry, it’s essential for individuals in various roles to share their insights and perspectives and collaborate. Through our networking event, "ampule Meet Up!," which brings together cosmetic manufacturers, distributors, influencers, and others, our discussion platform "J-Beauty LABO," and our community of beauty experts and writers, "ampule Boostars★," we create opportunities for experts from different backgrounds to connect.