Face masks have become an essential part of daily skincare routines. For summer skin prone to damage from air conditioning and UV rays, incorporating face masks into your daily care is highly recommended.

This time, we asked makeup artist Shinobu Igari, who collaborates with ampule on the “Make-Up Project,” to share her top pick for a daily care face mask.

We introduce the “Lululun Pure Breeze” from the hugely popular Lululun brand of face masks.

Lululun Pure E-Breeze


Perfect for first-time users or those wanting to start a daily face mask routine, this “Lotion Face Mask” is saturated with plenty of lotion. It's a face mask you can use “instead of lotion” in your morning and evening skincare routine.
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Igari’s Recommended Points

Lululun's face masks are hugely popular and come in a wide variety, but this “Pure Breeze” is Lululun beyond Lululun! It's an item we highly recommend for daily use, not just for teens and twenties, but also for those in their thirties and forties.

Because it's meant for daily use, its skin-loving texture has been carefully considered in every detail. Using it every day will make your skin happy and put you in a cheerful “Lululun♪” mood.

If you've been using face masks as special care but are thinking about trying one for your daily routine for the first time, definitely give this series a try!

Lululun Brand Official Website

PROFILE

Igari Shinobu / Makeup Artist

A hitmaker who creates hair and makeup for magazines and advertisements, sparking one trend after another with her signature looks. The hashtag #igarimakeup has ignited a global phenomenon, not just in Japan.

She serves as the cosmetic development director for “WHOMEE” and “SS by WHOMEE,” heads the Cosme Loss Association, and is also widely active as a makeup instructor.

In 2015, she published “Igarimake, Shall We?” (Takarajimasha), with the series selling over 170,000 copies.
That same year, the term “Igarimake” ranked #1 in the Makeup category of the Yahoo! Search Awards. She appeared on MBS's “Jounetsu Tairiku” and NHK's “Professional: The World's Greatest Jobs”.

In December 2024, she released “Makeup Book for Elementary School Students: Making Me and Everyone Smile” (Kodansha), focusing on children's “makeup education.” She also launched the “Team Gonen Go” initiative, using makeup to nurture the rapidly changing hearts of elementary and junior high school students over just five years.

The Meiku Project

The “Make-Up Education” project is an initiative launched by Shinobu Igari and ampule to promote the correct and safe use of makeup among children, whose age of makeup use is steadily decreasing.
Its purpose is to spread proper and safe kids' makeup practices while providing opportunities for parent-child communication.

“Make-up Education” isn't just about looking cute—it's about nurturing the heart too!
It teaches not only techniques and tips for applying makeup, but also how to express one's unique self joyfully while cherishing one's face and body.

Through beauty, we wish for a world where parents and children deepen their bond and find more smiles.
That is the heartfelt wish of this project.

https://meiku.ampule.jp/